BATTLE CARD: EVENT MANAGER

Version: 2.2
Date: October 27, 2023
Prepared by: Sachin Sharda
ICP: Corporate Event Managers, Agency Producers

The Problem: You're Managing Logistics & Hardware, Not Client

Your value is in designing experiences and managing client needs—not building forms, chasing RSVPs, or compiling spreadsheets. But until now, that's exactly where your time went.

How Sameety Solves It

We're the all-in-one platform that handles the entire event journey so you can focus on your clients and creative execution

🟢 Pre-Event: Communication & Registration

Problem:

Low engagement on emails. Manual data entry. Wasted hours on guest queries.

  • Branded WhatsApp Invites: Send personalized QR invites via WhatsApp with a 99% open rate
  • Smart Forms: Collect registrations via web or WhatsApp; OTP-verified, auto-fills data—no retyping
  • Automated Comms: Handle FAQs, logistics, and RSVP nudges via WhatsApp—zero manual effort
🟡 During Event: Execution & Engagement

Problem:

Long check-in lines. Manual lists. No real-time control. Boring engagement.

Sameety Solutions:

Registration for Every Situation:

  • Sameety Forms: Quick data capture for walk-ins or KYC needs
  • Scan QR for WhatsApp: Guests scan a code to register instantly via WhatsApp
  • Personalized Unique QR: Each guest gets their own secure QR code for fast check-in
  • Host Mode: Staff can manually verify and admit guests with override capabilities
  • 6-Second Check-In: Guests scan their QR code. No apps. No hardware. Just a phone
  • Live Dashboard: See who's in, right now. Manage walk-ins, VIPs, sessions—live

Live Engagement Tools:

  • Broadcast Messaging: Send urgent updates, schedule changes, or promotions to all guests instantly via WhatsApp

Use Cases

  • Session room changes
  • Last-minute agenda updates
  • Special announcement alerts
  • Emergency notifications
  • Live Polls & Emoji Reactions: Run interactive moments via WhatsApp. Display results on screen instantly

Use Cases

  • Real-time audience feedback
  • Q&A sessions
  • Voting on topics
  • Gamification and engagement boosts
🔴 Post-Event: Insights & ROI

Problem:

Wasted days in spreadsheets. No proof of value.

Sameety Solutions:

WhatsApp Delivery Analytics: Track exact message performance with:

  • Messages sent vs. delivered rates
  • Read receipts and open rates
  • Response rates and engagement timing

Instant Reports: Download client-ready summaries with:

  • Check-in/attendance rates
  • Engagement metrics
  • Message performance metrics

ROI Dashboard: Full journey tracking with attribution:

  • Invite → delivered → opened → registered → checked-in → engaged
  • Campaign performance by segment
  • Lead quality scoring based on engagement

The Bottom Line

Sameety replaces 5+ tools—Typeform, Eventbrite, SurveyMonkey, manual check-in apps, and post-event reports—with one platform. You save time. You prove value. You look professional.

Ideal For:

  • Conferences & multi-session events
  • Product launches & VIP experiences
  • Client events where brand and speed matter

Killer Use Case: The High-Stakes Conference

"Use Sameety to send invites people actually open. Check them in without a line. Run a poll during a keynote. And hand your client the ROI report before the AV team leaves."

Proven Result:

Hero FinCorp's Partner Summit: Managed last-minute list changes via WhatsApp, enabled touchless check-in, and delivered real-time insights—turning chaos into a seamless success.

Why Event Managers Choose Us:

"It's the command center I never had. I finally manage the event—not the paperwork."

Next Step:

Offer a 15-minute setup demo. Show how you can build a full event journey before the call ends.

  • 👉 Show Live Dashboard
  • 👉 Share Example WhatsApp Invite + QR
  • 👉 Generate Sample ROI Report

No spreadsheets. No stress. Just events that run smoothly.

BATTLE CARD: BRAND & MARKETING MANAGER

Version: 3.0
Date: October 27, 2023
Prepared by: Marketing Team
ICP: Brand Marketing Directors, Field Marketing Managers, CMOs

THE PROBLEM: YOUR EVENT ROI IS GUESSWORK

You're investing in events but can't connect them to pipeline. Guests arrive cold, engagement is weak, and your sales team gets leads too late to matter. You're left with spreadsheets instead of stories that prove value.

HOW WE SOLVE IT: TURN EVENTS INTO YOUR STRONGEST PERFORMANCE CHANNEL

Sameety captures every interaction on WhatsApp and transforms it into pipeline intelligence your sales team can use immediately.

YOUR COMPLETE EVENT INTELLIGENCE PLATFORM

🟢 PRE-EVENT: FROM COLD TO COMMITTED

Problem:

Low email engagement, generic messaging, manual follow-ups.

Our Solution:

  • WhatsApp-First Invites: Personalized QR invitations with 99% open rates (vs. 13% email)
  • Smart Registration Forms: OTP-verified web forms that auto-fill known data
  • Automated Guest Journey:
    • Pre-event excitement content
    • Logistics and reminder automation
    • RSVP nudges based on engagement status
  • Brand-Compliant Templates: Pre-approved messaging that maintains brand voice
🟡 AT-EVENT: SEAMLESS EXECUTION & LIVE CONVERSION

Problem:

Long lines, missed leads, disconnected experiences.

Our Solution:

Frictionless Entry:

  • 6-second QR check-in for pre-registered guests
  • Instant WhatsApp registration for walk-ins
  • Host mode for VIP exceptions and overrides

Real-Time Engagement:

  • Broadcast urgent updates to all guests instantly
  • Live polls and emoji reactions via WhatsApp
  • Content access through scannable QR codes

Lead Intelligence:

  • High-intent lead scoring based on scans, dwell time, and interactions
  • Instant WhatsApp alerts to sales teams for hot leads
  • Booth performance tracking and heat mapping
🔴 POST-EVENT: ATTRIBUTION & OPTIMIZATION

Problem:

Manual reporting, unclear ROI, missed retargeting opportunities.

Our Solution:

Comprehensive Analytics:

  • WhatsApp message performance (sent/delivered/read rates)
  • Guest journey mapping from invite to engagement
  • Lead quality scoring and conversion tracking

Automated Workflows:

  • CRM export to Salesforce/HubSpot
  • Behavioral segment creation for retargeting
  • No-show recovery sequences

ROI Dashboard:

  • Campaign performance by segment
  • Pipeline attribution reporting
  • Sponsor performance metrics

PROVEN RESULTS ACROSS EVENT TYPES

Use Case Result Data Point
Product Launches Volkswagen Tguan R-Line 98% delivery rate, 6-second check-in, real-time embargo tracking
Expo Participation Previu Health at Arab Health 60% faster sales cycle, ranked lead quality
Conference Management Hero FinCorp Partnership Summit 4.8/5 guest rating, live CRM sync, last-minute change management
Roadshow Activations Mall Pop-Up Events 92% faster lead capture via WhatsApp scans

KEY FEATURES FOR MARKETING LEADERS

  • AI-Powered Personalization: Dynamic content delivery based on guest profile and behavior
  • Automated Journey Builder: Multi-step WhatsApp sequences triggered by guest actions
  • Sponsor Management Portal: Branded access for partners to track their lead performance
  • Custom Event Taxonomy: Tag and track performance by product, campaign, or region
  • Compliance Framework: GDPR/CCPA-ready data handling and consent management

THE BOTTOM LINE: MEASURABLE RESULTS

Replace These Tools:

  • SurveyMonkey → Our structured lead capture
  • Mailchimp → Our 99% open rate WhatsApp communication
  • Eventbrite → Our frictionless registration and check-in
  • Manual processes → Our automated guest journey

Gain These Outcomes:

  • Warmer Leads: Sales-ready contacts with engagement scores
  • Faster Follow-up: Lead alerts during the event, not days after
  • Clear Attribution: Know which interactions drive pipeline
  • Better Experiences: Guests who arrive informed and excited

WHY MARKETING LEADERS CHOOSE SAMEETY

"We stopped guessing which events drove pipeline. Now we know which booth, which session, which conversation closed deals. Sameety turned our events from a cost center into a revenue driver." — Srikrishna, Previu Health
"The ability to track a guest from first touch through to event, while delivering an experience they actually thank us for—that's game-changing." — Shhrrey Virmani, Hero FinCorp

NEXT STEP: SEE THE DIFFERENCE IN 15 MINUTES

Book a customized demo to see:

  • 👉 Live ROI dashboard with your event metrics
  • 👉 Real-time lead scoring in action
  • 👉 Guest journey mapping from invite to conversion
  • 👉 Case studies from your industry

No more guesswork. Just proven performance.

BATTLE CARD: MICE PLANNER

Version: 3.0
Date: October 27, 2023
Prepared by: Operations Team
ICP: MICE Planners, Corporate Travel Managers, Event Operations Directors

THE PROBLEM: MANUAL COORDINATION IS KILLING YOUR EFFICIENCY

You're drowning in WhatsApp groups, email threads, and spreadsheets. Chasing documents, managing RSVPs, and handling last-minute changes eats 200+ hours per event. One missed message can derail entire travel plans.

HOW WE SOLVE IT: WhatsApp Automation Built for Global Events

Sameety transforms WhatsApp from a chaos channel into your centralized MICE command center. We automate document collection, RSVP management, and real-time updates—all within the platform your guests already use.

COMPLETE WHATSAPP FEATURE SUITE FOR MICE EVENTS

🟢 1. WhatsApp RSVP & Registration Flow

Features:

  • Interactive Invites: Guests receive branded WhatsApp messages with clickable RSVP options (Yes/No/Maybe)
  • Instant Confirmation: Auto-replies with personalized acknowledgment and next steps
  • Zero-Download Experience: Entire journey happens in native WhatsApp—no apps or forms
  • Smart Follow-ups: Automated reminders to pending guests based on response status

Example Flow:

Guest receives → "Join our Global Summit in Dubai! Reply: 1. Yes 2. No 3. Maybe"

→ Replies "1" → Gets: "Confirmed! We'll WhatsApp your visa details next week."

🟡 2. Document Collection via Sameety Forms

Features:

  • Direct Document Upload: Guests send passports/files via OTP verified forms
  • Instant Validation: AI checks expiry dates and flags issues in real-time
  • Auto-reminders: System messages guests with missing documents daily
  • Secure Storage: All documents secured and compliant
🔴 3. Segmented Multi-Language Communication

Features:

  • Language-Based Segmentation: Group guests by preferred language (Spanish, Mandarin, Arabic, etc.)
  • Tailored Messaging: Craft and send messages in each language segment
  • Pre-Approved Templates: Use professionally translated message templates
  • Broadcast Management: Send updates to specific segments or all guests

4. Real-Time Logistics Management

  • Broadcast flight/hotel changes to affected guests instantly
  • Create temporary WhatsApp groups by flight/room assignment
  • Track read receipts for critical updates (99% open rate vs. email)
  • Automate messages across time zones

PROVEN WHATSAPP SUCCESS IN MICE

Use Case Result
SFX MICE Events 100% document compliance, zero visa issues
Global Sales Kickoff Real-time flight change alerts, zero missed connections
Executive Retreat 92% response rate within 24 hours via WhatsApp RSVP

KEY BENEFITS

92%
Faster Responses: WhatsApp vs. email RSVPs
100%
Document Compliance: Real-time validation
70%
Time Reduction: Automated chasing
0
Missed Messages: Read receipts and alerts

THE BOTTOM LINE

Replace These Headaches:

  • Email threads → WhatsApp broadcast groups
  • Form downloads → In-chat document collection
  • Spreadsheet tracking → Real-time readiness dashboard
  • Manual translation → Segmented language messaging

Gain These Benefits:

  • Automated document collection and validation
  • Instant RSVP management with 92% response rates
  • Segmented communication in multiple languages
  • Real-time logistics updates with read receipts

WHY MICE PLANNERS CHOOSE SAMEETY

"We moved from 200+ hours of chasing to automated WhatsApp workflows. Guests actually respond, documents arrive on time, and I sleep through the night before events." — Rajjeet SFX
"The WhatsApp RSVP flow changed everything. 92% response rate in 24 hours—something email could never deliver." — Yashika, Showtime

NEXT STEP: SEE WhatsApp AUTOMATION IN ACTION

Book a customized demo to see:

  • 👉 Live WhatsApp RSVP flow
  • 👉 AI Document collection via web
  • 👉 Broadcast management console
  • 👉 Real-time readiness dashboard

No more chaos. Just WhatsApp efficiency.

BATTLE CARD: EXPO ORGANIZER

Version: 3.0
Date: October 27, 2023
Prepared by: Expo Solutions Team
ICP: Expo Organizers, Trade Show Managers, Event Directors

CORE CHALLENGES

  1. Exhibitor ROI Measurement: Inability to provide quantified value and qualified leads to exhibitors
  2. Crowd Management: Poor traffic flow and congestion at popular booths
  3. Attendee Experience: Generic experiences leading to low engagement and satisfaction
  4. Data Fragmentation: Incomplete first-party data capture across multiple ticketing platforms

SOLUTION FRAMEWORK

Sameety's Expo Intelligence Platform addresses these challenges through four integrated systems:

1. Crowd Communication System

  • Segmented WhatsApp Messaging: Group-specific updates (exhibitors, attendees, VIPs)
  • Multi-language support for international events
  • Emergency alerts and schedule changes
  • Real-time Announcements: Capacity alerts, session reminders, program changes

2. Crowd Flow Optimization

  • Heat Mapping Technology: Real-time density tracking and congestion analysis
  • AI-Powered Routing: Alternative route suggestions and capacity-based navigation
  • Booth recommendation engine to distribute traffic evenly

3. Guest Experience Enhancement

  • Personalized Engagement: Custom booth recommendations and matchmaking
  • Seamless Navigation: Indoor wayfinding via WhatsApp and real-time queue management
  • Interest-based session suggestions to improve engagement

4. Data Unification System

  • Cross-Platform Integration: Unified data capture from all ticketing sources
  • Real-time CRM synchronization and complete attendee profiling
  • API Ecosystem: Eventbrite/Ticketmaster connectivity, Salesforce/HubSpot integration

KEY CAPABILITIES

Feature Benefit Outcome
AI Lead Scoring Qualifies exhibitor leads automatically 60% higher lead conversion
Real-time Heat Mapping Monitors crowd density live 30% better traffic flow
Multi-language Broadcasts Reaches international attendees 95% message open rates
Personalized Recommendations Enhances attendee experience 4.8/5 satisfaction scores
Unified Data Capture Captures all attendee data 95% first-party data collection

PERFORMANCE METRICS

Exhibitor ROI Metrics

  • Lead qualification scores (Hot/Warm/Cold)
  • Booth visitation rates and dwell time
  • Conversion rates by time and session
  • ROI calculations per square foot

Crowd Management Metrics

  • Peak congestion times and locations
  • Average booth visitation rates
  • Traffic flow efficiency scores
  • Capacity utilization rates

Attendee Experience Metrics

  • Satisfaction scores (1-5 scale)
  • Engagement time per booth
  • Recommendation rates
  • Return attendance probability

INTEGRATION & DEPLOYMENT

Technical Integration

  • Eventbrite
  • Ticketmaster
  • Salesforce
  • HubSpot
  • Microsoft Dynamics
  • Google Analytics
  • WhatsApp
  • Email/SMS

Implementation Timeline

  • Week 1-2: System configuration and integration
  • Week 3: Testing and quality assurance
  • Week 4: Deployment and staff training
  • Event Day: Live support and monitoring

SUCCESS INDICATORS

Metric Target Measurement Method
Exhibitor Retention Rate 45% increase Year-over-year comparison
Attendee Satisfaction 4.5/5 minimum Post-event surveys
Data Capture Completeness 95%+ attendees System analytics
Lead Conversion Rate 60% improvement CRM tracking
Crowd Flow Efficiency 30% improvement Heat map analysis

SUPPORT & SERVICES

Implementation Support

  • Dedicated project manager
  • Technical integration team
  • On-site event support
  • 24/7 system monitoring

Training & Resources

  • Exhibitor portal training
  • Attendee communication guides
  • Analytics dashboard training
  • Best practices documentation

NEXT STEPS

  1. Technical Assessment: Review current systems and requirements
  2. Integration Planning: Develop custom integration roadmap
  3. Pilot Program: Implement limited-scale test event
  4. Full Deployment: Enterprise-wide implementation

Ready to transform your expo management? Let's discuss your specific needs.

Content Guide & Schema (for all four ICPs)

Provide content in the YAML block below for each ICP. Keep your wording exactly as you want it rendered; the layout won't change your words.

# Copy this and fill for each ICP key: event_agency, brand_manager, b2b_marketer, mice_planner
icp_key: event_agency  # one of: event_agency | brand_manager | b2b_marketer | mice_planner
meta:
  version: "2.2"
  date: "2023-10-27"
  prepared_by: "Sachin Sharda"
  icp_label: "Agency Owners, Executive Producers"
hero:
  problem_headline: "You're pitching, producing, and firefighting—while tools slow you down"
  problem_paragraph: "(1–2 sentences)"
  solution_line: "We run the whole journey so your team can run the show."
pre_event:
  problem: "(sentence)"
  solutions:
    - "Branded WhatsApp Invites: ..."
    - "Smart Forms: ..."
    - "Automated Comms: ..."
  use_cases:
    - "(3–5 short chips)"
during_event:
  problem: "(sentence)"
  registration:
    - "Sameety Forms: ..."
    - "Scan QR for WhatsApp: ..."
    - "Personalized Unique QR: ..."
    - "Host Mode: ..."
  ops:
    - "6-Second Check-In: ..."
    - "Live Dashboard: ..."
  engagement:
    broadcast:
      - "(chips: room change, agenda update, etc.)"
    interactive:
      - "(chips: feedback, Q&A, voting, etc.)"
post_event:
  problem: "(sentence)"
  delivery_analytics:
    - "Messages sent vs delivered"
    - "Read/open rates"
    - "Response timing"
  instant_reports:
    - "Attendance rates"
    - "Engagement metrics"
    - "Message performance"
  roi_dashboard:
    - "Invite → delivered → opened → registered → checked-in → engaged"
    - "Segment performance"
    - "Lead quality scoring"
bottom_line: "(single sentence)"
ideal_for:
  - "(3–5 items)"
killer_use_case:
  quote: "(one-sentence scenario)"
proof:
  note: "(case study name + one line)"
why_choose_us:
  quote: "(short quote)"
next_step:
  bullets:
    - "Show Live Dashboard"
    - "Share Example WhatsApp Invite + QR"
    - "Generate Sample ROI Report"

Paste one YAML block per ICP. I'll drop it into the corresponding section.